Eliza Rosen's Introduction to Visual Communication class goes over very early principles of visual communication that feed into graphic design, like shape language and basic color-design theory. The final project, then, is to create a brand identity for a niche brand entitled, "MAKE" that creates extremely durable pottery for people who may have busy households with pets, children, or tight spaces where such things could be susceptible to falling and shattering. With this brand identity, you then have to create a book that advertises for or explains the purpose of the brand.