Jack Finegold


January 2025

//Freelance

//Photoshop, Illustrator, Procreate
Visual identity for a K-pop interview channel.

Background

I was commissioned freelance by a friend to create a visual identity and complete YouTube rebrand for their K-pop interviews, which aimed to be informative in terms of the idols that Bug themselves was interviewing, but also formative in Bug's identity as a potential influencer. I felt it was important to make sure that Bug's visuals were kept light and airy, and cute, while still having a sort of 'hand-drawn' effect to them that communicates a level of informality that allows for viewers to relate to Bug.